Effective Marketing Tactics
Once a strategy is in place, tactics—the services that we offer—can be implemented according to the plan. Our marketing firm offers a wide range of services; below are a few.
Email marketing is effective—is has been in the past and it will continue to be in the future—but understanding the buyer's journey and how your target audience makes purchase decisions must play into your email marketing strategy. Email marketing is not only a great way to delight customers, but it's a proven way to close sales—or at least move leads further through the buyer's journey.
Blogging is a marketing tactic that uses blogs to get your business more online visibility. It has many benefits, a few of which include: increasing website traffic, establishing authority within a given industry, and converting traffic into leads which may lead to an increase in sales. And every blog post written is another indexed page—this is great for SEO and creates ongoing residual traffic which can lead to more leads down the road.
Content offers such as e-books, white papers, webinars, checklists, and more, help to convert website visitors into leads. Many are willing to fill out a form (consider the lead captured!) in order to obtain the valuable offer. Content offers are effective ways to move consumers further into the buying journey.
Social Media Marketing
Social media publishing and monitoring are essential in creating awareness and establishing branding, but they can also be leveraged to drive traffic to your website. If done correctly, over time social media can generate qualified leads and aid in sales.
Social ads and Facebook retargeting are effective ways to target audiences that care about your industry, product, service, or brand.
Search Engine Optimization (SEO)
Search engine optimization extends into complex ways of improving your onsite and offsite SEO. Depending on your company's needs and current website state, SEO strategies can include discovering and implementing critical keywords, developing a meaningful site structure, writing solid meta descriptions for each webpage, creating descriptive alt tags, getting authoritative sites to link to your site (link building), and much more.
We offer a FREE SEO Audit for a detailed report customized around your website's optimization opportunities. Discover your personalized search engine optimization score and connect with our team for recommendations on improving your rankings.
Great website design and continual SEO are part of the long game in getting your website found, but sometimes it's helpful to add a supplementary effort that's guaranteed to produced immediate results.
Pay-per-click ads (PPC) on search engines—like Google—are seen by customers at the very moment that they’re searching for the products or services that you offer. The great part about PPC ads is that you only pay when visitors click through to visit your website or call your business.
Retargeting ads are cookie-based and ‘follow’ your audience after they leave your website. When those visitors browse the web, the cookie will let your retargeting provider—like Retargeter—know when to show your ads, ensuring that they're only served to people who have previously visited your site.
RELIABLE MARKETING SOFTWARE
To execute on these tactical services, marketing software is required.
It has been proven that Inbound Marketing and Growth-Driven Design done through HubSpot delivers a better way of getting qualified leads, closing sales, and delighting customers. HubSpot offers a full stack of software for marketing, sales, and customer success, with a completely free CRM at its core. They’re powerful alone—but even better when used together. Our creative agency uses HubSpot's CRM, HubSpot's Marketing Software, and HubSpot's Sales software.
We also use Drift, an online chat platform; Databox, a business analytics KPI dashboard; Seventh Sense, artificial intelligence software that deploys emails at optimal delivery times; and Shopify, an e-commerce platform for online stores and retail point-of-sale systems.
These SaaS platforms allow our internet marketing company to both execute our services and pull analytics reports.