Growth-Driven Design is a new and better way to build websites.
Growth-Driven Design process begins with strategy and goal formation—so you know what you’re trying to accomplish, and buyer personas—so you know whom you’re trying to reach, what they’re like, and what they care about.
It also includes gathering quantitative research through a current website and analytics audit which will explore how users arrive at your site, interact with it, and why they’re dropping off or bouncing.
At this time, it's also imperative to get user feedback about why they visit your site and what their pain points are; this research will help you assess what opportunities there are to improve your user experience on the new site.
The next step of GDD, the launch pad site, involves taking the strategy formed and implementing it within the framework of the build which includes—
As soon as this is in place, the launch pad site can go live. As soon as it does, data can start being collected which will inform the next step in the iterative Growth-Driven Design process. Ideally, this entire phase one process should take one month to complete.
The continuous improvement phase focuses on interactive development and ongoing improvement for the next eleven months.
This is when data from your experiments (e.g., split tests) will help you to decide whether to validate or kill the assumptions you’ve made previously and shift or adjust content accordingly.
Growth-Driven Design forces you to make your website visitors the focus of everything you do. Their behavior on your site means everything and should guide every development decision, update, or change made.
When you know why visitors are taking a particular action at a particular time, and you're able to incorporate this insight into your strategy, the result is a high-performing website with high-performing pages.
The bottom line of GDD is this: You can spend less money, continuously improve your website based on the changing needs of visitors, improve your website ROI, and increase your business sales!
Based on the "2017 State of Growth-Driven Design" survey responses, businesses that used GDD on HubSpot Websites (vs. Wordpress) reported seeing 12.56% higher revenue over 6 months!
We implement GDD for companies of all sizes. Sometimes it's for e-commerce sites like Shopify, but most often it's on our preferred platform—HubSpot's COS. From strategy to launch pad site, it usually takes our team about 60 days total—and costs a fraction of the price of a traditional website.
Whether you want to learn more about Growth-Driven Design or you're ready to talk with someone about implementing Growth-Driven Design now, here are few next steps to consider.