Let's face it—traditional website redesigns are frustrating. That's why we practice Growth-Driven Design.

Growth-Driven Design is a new and better way to build websites.


The headaches and challenges experienced during a website redesign are the product of an outdated and broken playbook. Growth-Driven Design (GDD) is a smarter approach to web design that eliminates all of the stressful hold-ups and drives optimal results using data.

Traditional website design involves a huge up-front cost, lengthy time commitment, and is often not completed on-time. On top of that, it's built on opinion and aesthetic, not real data.

Growth-Driven Design, on the other hand, is done quickly, on-time, in budget, and is built on data and month-over-month adjustments based on user interactions.



High-Risk Bet

Huge time investment
Large up-front cost
Often runs very late and over-budget


Unpredictable Results

Built on opinions
Set it and forget it



A Smarter Approach

Launch quick and improve
Investment spread out over time
Launch on-time and on-budget


Optimizing Results

Data-Driven Decisions
Month-over-month improvement

What exactly is Growth-Driven Design and how does it work?


The charts above illustrate key differences between the two approaches to website design.

Traditional website redesign tends to be once-and-done every two to three years and touts a "refreshed" appearance—but the same old content—and at a hefty cost.

On the other hand, Growth-Driven Design uses the Lean and Agile SCRUM methodology to systematically build and constantly adapt. Design and development happen on an on-going basis by making informed performance improvements based on testing, learning, and research that’s derived from visitor behaviors. At the core of GDD is ongoing user testing, A/B testing, SEO adjustments, an ultimate user-friendly experience, and helpful reporting features which includes website ROI.

Growth-Driven Design occurs in three phases: strategy, launch pad site, and continuous improvement.


Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey.


Quickly build a website that looks and performs better than what you have today, but is not a final product. Rather, your launch pad is the foundation on which to build and optimize.


With a launch pad site live and collecting user data, you can start identifying the high-impact actions you can take to grow your business.


Phase 1: Research & Strategy

Growth-Driven Design process begins with strategy and goal formation—so you know what you’re trying to accomplish, and buyer personas—so you know whom you’re trying to reach, what they’re like, and what they care about.

It also includes gathering quantitative research through a current website and analytics audit which will explore how users arrive at your site, interact with it, and why they’re dropping off or bouncing.

At this time, it's also imperative to get user feedback about why they visit your site and what their pain points are; this research will help you assess what opportunities there are to improve your user experience on the new site.


Phase 2: Launch Pad Site

The next step of GDD, the launch pad site, involves taking the strategy formed and implementing it within the framework of the build which includes—

  • Creating website architecture
  • Wire-framing and designing
  • Programming and developing
  • Filling in content and messaging
  • Performing simple user-experience (UX) testing

As soon as this is in place, the launch pad site can go live. As soon as it does, data can start being collected which will inform the next step in the iterative Growth-Driven Design process. Ideally, this entire phase one process should take one month to complete.


Phase 3: Continuous Improvement

The continuous improvement phase focuses on interactive development and ongoing improvement for the next eleven months.

This is when data from your experiments (e.g., split tests) will help you to decide whether to validate or kill the assumptions you’ve made previously and shift or adjust content accordingly.

Growth-Driven Design forces you to make your website visitors the focus of everything you do. Their behavior on your site means everything and should guide every development decision, update, or change made.

When you know why visitors are taking a particular action at a particular time, and you're able to incorporate this insight into your strategy, the result is a high-performing website with high-performing pages.

The bottom line of GDD is this: You can spend less money, continuously improve your website based on the changing needs of visitors, improve your website ROI, and increase your business sales! 

Based on the "2017 State of Growth-Driven Design" survey responses, businesses that used GDD on HubSpot Websites (vs. Wordpress) reported seeing 12.56% higher revenue over 6 months!

Ready to see how Growth-Driven Design can improve your web presence and increase your sales?

We implement GDD for companies of all sizes. Sometimes it's for e-commerce sites like Shopify, but most often it's on our preferred platform—HubSpot's COS. From strategy to launch pad site, it usually takes our team about 60 days total—and costs a fraction of the price of a traditional website.

Whether you want to learn more about Growth-Driven Design or you're ready to talk with someone about implementing Growth-Driven Design now, here are few next steps to consider.

  • Schedule a call with Jon to get your Growth-Driven Design questions answered.
Talk to Jon 
  • Live chat with one of our team members right now.

  • Fill out the form on this page, and someone from our team will contact you.


How Can We Help You Grow Your Business?