Must-Track Metrics for Your Monthly SEO Report & Analysis

4 Must Track Metrics for your Monthly SEO Report and Analysis

SEO reporting is only difficult because people aren't sure what metrics to monitor and consistently track.

As an SEO or savvy marketer, it's super easy to spend hours and hours optimizing your website without any idea of your true impact and the results of your work.

Google and other search engines can take days and sometimes weeks to crawl your updates. Certain SEO practices like link building can generate small wins, but they don't really show results in just one instance. Oftentimes, it takes an army, or many stacked marketing strategies to start notching your way up the search engine results pages (SERPs).

Of course, doing work without a reward doesn't fly for most people. They want to see results—as they should.

However, it's a common thought that SEO is hard to track.

But shockingly, SEO IS NOT HARD TO TRACK!

Topics: SEO

Why Use HubSpot: The Benefits and Features of Hubspot’s Marketing and Sales Software


It's worth your time to understand the benefits and features of HubSpot. We promise.

Throughout life, we have to make some pretty important decisions such as, choosing a college major, deciding on a career path, and pondering whether you should go on a second date with the guy who wore Crocs on the first one—sure he was nice, could possibly be the one, but can you ever look past the Crocs?

Anyway, if you're a business owner or you work in marketing, an important decision you may have to make is "Which marketing platform do we use?" Which is probably why you are reading this blog!

At Invoq we love HubSpot, Inbound Marketing, Growth-Driven Design, and coffee. In fact, we love them so much that we eat, sleep, and breathe them (probably the reason for our coffee obsession).

Now it's your turn to fall in love with them, too. But it all starts with HubSpot (don't worry Hubspot isn't wearing Crocs).

Topics: HubSpot Inbound Marketing Software HubSpot Agency Partner

2017 in Review: Lessons I Learned As a Small Business Owner



When I set out to start my own business (which is a crazy story in and of itself—I'll tell you about it another day), I expected many things.

I expected it to be hard, stressful, and to have crazy ups and downs. Having spent fifteen years inside of a small family-owned business, I was familiar with the realities of business ownership. What I didn’t expect was how absolutely fulfilling and life-giving it can be to hew from solid granite a living, breathing entity comprised of dreams, desires, personality, and the beauty of a team working together to achieve a common goal.

Topics: Small Businesses Advice From Our CEO

Why Starting in 2018, You Need A Facebook Paid Advertising Budget


Whether you've noticed or not, organic traffic on Facebook has dropped—and it's likely impacting your company in a big way.

There are a few reasons that you need a Facebook advertising strategy and budget. Let's start with the basics—because Facebook's algorithm does not make it easy for business pages to succeed on Facebook.

What does the term "Facebook algorithm" actually mean? And how does it work?

According to, Facebook's algorithm controls who sees the content that you share. It's not as simple as you posting a status update then Facebook pushing it out to all your followers. That's a thing of the past. Not everyone who follows your page will see your posts. Facebook is way more intelligent now. And, there's a reason for that, but we'll get into it later.

Topics: social media

Get the Most Out of HubSpot Inbound Marketing Software—Hire a HubSpot Partner Agency

Aim for the bull's eye and win with HubSpot Inbound Marketing Software and a HubSpot Partner Agency

HubSpot Inbound Marketing Software + a HubSpot Partner Agency = dynamic marketing and higher sales

In other words, a Hubspot Inbound Marketing agency could be just what you need!

We'll unpack that statement in a moment. But first, we need to mention something—something simple, but absolutely important: we love things that work and exceed our expectations. Who doesn't? Even more, we love it when things make logical sense and produce impressive results.

That's why when we found HubSpot and their Inbound Marketing and Growth-Driven Design methodologies, we got excited. REALLY excited.

Topics: Inbound Marketing HubSpot Inbound Marketing Software HubSpot Agency Partner Growth-Driven Design