SEO reporting is only difficult because people aren't sure what metrics to monitor and consistently track.
As an SEO or savvy marketer, it's super easy to spend hours and hours optimizing your website without any idea of your true impact and the results of your work.
Google and other search engines can take days and sometimes weeks to crawl your updates. Certain SEO practices like link building can generate small wins, but they don't really show results in just one instance. Oftentimes, it takes an army, or many stacked marketing strategies to start notching your way up the search engine results pages (SERPs).
Of course, doing work without a reward doesn't fly for most people. They want to see results—as they should.
However, it's a common thought that SEO is hard to track.
But shockingly, SEO IS NOT HARD TO TRACK!