If you think you have a great website, but no one is visiting it, something’s wrong.
If your website isn’t attracting traffic, then it's not a great as you think, something is set up incorrectly, or you're not following best practices. The worst part is, if it’s not drawing traffic, you aren't converting visitors into leads or customers. Fortunately, there are things you can do to improve the situation.
Here are four things you can do to improve your website traffic.
1. Evaluate SEO
Onsite SEO involves making sure your website pages, titles, tags, content, and overall structure is optimized for your target keywords. When your website is optimized for search engines, it has a better chance of cutting through the clutter and becoming visible to those are searching for your product or service. While SEO can be complicated, implementing title tags, keywords, and meta descriptions throughout your website will go a long way. Here are more practical tips on onsite SEO.
Offsite SEO, on the other hand, is link building. In other words, it's not enough to have great website content or superior onsite SEO; you must also have links from external websites that are relevant and authoritative. That's the key to seeing your search rank really improve. Offsite SEO communicates to search engines what others think about your site. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content and they'll rank your website higher. Here's more information about offsite SEO.
If you want to take your onsite and offsite SEO to the next level, add subscriptions to SEO software to your budget. Software like Moz, SEMrush, and Raven offer valuable tools and can give you a complete SEO audit of your website. They can help you strategize at a top level by showing you what needs fixed or updated, which backlinks your competitors have earned, how many backlink your website has earned, and more.
2. Take blogging seriously
Blogging has many benefits, including setting up your company as an industry expert and driving traffic to your website. By providing your own unique thoughts and insights, you organically grow customer trust, search traffic, and ultimately, sales.
For instance, we blogged 1x per week for 2 years for our client, Dakota Storage Buildings. According to Google Analytics, this is what they earned as a result.
- 92% increase in organic traffic
- 213% increase in direct traffic
- 386% increase in referral traffic
- 28% increase in sales
Crazy awesome, right? That's why blogging is important if you want to increase your website traffic. If you're a small business owner, this may be disheartening to you as you simply may not have the time or skills to create high-quality blog posts regularly. We get that. It's a real struggle. Considering hiring a freelancer or a marketing agency to handle this for you.
Discover more ways that Inbound Marketing has transformed Dakota Storage Buildings. their business. Find out from one of our clients how their trust in Invoq leads to a big payoff.
3. Promote blogs on Facebook
You may be feeling the pains of Facebook's low organic reach. You've noticed that almost no one sees your social media posts on Facebook. We know this is discouraging. But, if you put a small budget behind your posts - specifically the ones that promote your blog posts - your reach will increase and engagement will grow. Consider running a short but targeted campaign for each of your new blog posts.
Tip: Although it's easier to "boost" a post, you'll get more qualified results if you run a campaign.
4. Create email workflows
You work hard to find and bring in leads, so do everything you can to keep them! Since one point of contact is rarely enough, workflows are critical.
In marketing, workflows start with the engagement of potential customers then strategically guide them through the entire buying process. Workflows help to establish value and formulate relationships.
According to HubSpot, a workflow is:
"a series of automated actions that you can trigger to occur based on a person’s behaviors or contact information. With workflows, you can send emails, update contact information, add or remove contacts from lists, and trigger email notifications."
Once workflows are established, you can automate them using marketing automation software created by companies such as HubSpot, Marketo, or Pardot to name a handful. You create the workflow and the logic; the software takes it from there.
Now knowing the purpose and benefit of workflows, here are a few examples.
For more website best practices and tips, read Make Your Website Irresistible With These Must-Have and 17 Ways To Immediately Improve Your Website Traffic.
If this is too much to conquer with your current team or you're still feeling unsure about how or where to start, you might want to consider hiring a marketing agency.
This is how Invoq Marketing can help you.
We do top-to-bottom SEO.
When a website is optimized by onsite and offsite SEO, organic (non-paid) search engine results improve and website traffic increases. Holistic Inbound Marketing employs content marketing and SEO to attract leads and close sales.
HubSpot can integrate with all your content tools so you never miss a ranking opportunity. Easily monitor key SEO metrics and measure how many visits, leads, and customers you’re generating from organic search to your site as a whole, or to individual site pages, landing pages, blog posts, and campaigns.
Blogging increases website traffic while establishing authority within a given industry. And just like every blog post written is another indexed page, each post is another opportunity to generate new leads.
HubSpot makes this easy by offering the ability to write, schedule, publish, and measure results all in one place. Publish relevant, engaging, conversion and search engine optimized content with tools that speed up creation, keep formatting consistent, and make it easy to optimize for search.
We utilize social media.
Social media is an important ingredient in the Inbound Marketing recipe. It's helpful for awareness and branding, but it can also be leveraged to drive traffic to your website.
With HubSpot, scheduling content for most major social platforms and analyzing results is a breeze. You can even monitor brand mentions and relevant conversations, track engagements automatically, and schedule your socials posts to be published when the right people will see them.
Taking this a step further, we know how to advertise on all these platforms. Advertising on social platforms takes top-level strategy and some know-how. Social media advertising isn't always intuitive or convenient, but it's valuable.
We create email workflows.
When creating workflows, strategy is just as important as implementation. Building out workflows with Hubspot is not only easy to do but is easy to monitor and analyze. Having impactful, automated workflows in place will help deals to close more quickly and revenue to grow more steadily.