Inbound Marketing is extremely successful—Its BUYER-focused strategies drive sales growth.
As we define and explain Inbound Marketing in this post, it's important to know that it's more than marketing tactics and tools—it's a way of thinking.
Inbound Marketing is a methodology that utilizes marketing techniques that naturally draw potential customers to your product or service.
The graphic below illustrates the Inbound Marketing methodology. It contains four phases—Attract, Convert, Close, and Delight. Each phase moves consumers seamlessly through all the customer lifecycle stages: Stranger, Visitor, Lead, Customer, and Promoter.