How Much Marketing Is Necessary To Increase Sales?

There are countless marketing methods.

For instance the traditional marketing methodology (or direct marketing) utilizes print ads, direct mailing, billboards, radio, TV, and cold calling while the Inbound Marketing methodology (or indirect marketing) utilizes blogging, content offers, email campaigns, podcasts, retargeting, SEO, and social media.

The question of the moment is this: Do you have to market using every method in order to increase sales? The answer is...


Topics: Inbound Marketing How-To B2B

How to Set Measurable Marketing Goals

We meet with clients who want business to grow, sales to multiply, website traffic to amplify, and social media engagement to increase, but they have no idea how to make it happen. That’s where goal setting comes in. It may be challenging and frustrating at times, but it’s the clearest way to measure the success of any company.

Topics: B2B

5 Easy Steps to Stellar B2B Customer Service

There’s a LOT that goes into a successful business. There’s not one perfect business model or formula. But most would agree, that if boiled down, the 3 most basic components of a successful business are: a great product or service, a flawless sales process, and stellar customer service
Topics: B2B