There are countless marketing methods.

For instance the traditional marketing methodology (or direct marketing) utilizes print ads, direct mailing, billboards, radio, TV, and cold calling while the Inbound Marketing methodology (or indirect marketing) utilizes blogging, content offers, email campaigns, podcasts, retargeting, SEO, and social media.

The question of the moment is this: Do you have to market using every method in order to increase sales? The answer is...

NO.

We meet with clients who want business to grow, sales to multiply, website traffic to amplify, and social media engagement to increase, but they have no idea how to make it happen. That’s where goal setting comes in. It may be challenging and frustrating at times, but it’s the clearest way to measure the success of any company.