What Is A HubSpot Workflow?

You work hard to find and bring in leads, so do everything you can to keep them! Since one point of contact is rarely enough, workflows are critical.

In marketing, workflows start with the engagement of potential customers then strategically guide them through the entire buying process. Workflows help to establish value and formulate relationships.

Topics: Practical Tips

5 Steps to Build a B2B Content Marketing Strategy

Do you ever get a headache when wrestling with questions like "How do I get more leads?" or "How do I increase my sales?" If you are like most business owners, these questions are always present in the back of your mind. No matter how fast your business is growing, because you're a business owner, you're always hungry for growth.

Topics: B2B

What Does Invoq Do?

Every business wants to grow -- that may mean increasing sales, securing a better profit margin, reaching more people, etc. But some owners don't know or believe that marketing needs to be a significant part of the plan. If owners are willing to invest in marketing, their company will grow.

Topics: Invoq Marketing Company

6 Fundamental Tips For Better Marketing

Let's cut to the chase, shall we?

Here are 6 tips that will help you on the marketing journey.

Topics: Inbound Marketing How-To Practical Tips