Valuable Tools That Every Small Business Should Consider

Valuable Tools That Every Small Business Should Consider

Every small business needs a set of great trade tools to be successful.

You undoubtedly have the passion and determination needed to run a small business, but if you want it to thrive instead of just survive, you need to be equipped with the right tools. Here are a few to consider adding to your toolbox (metaphorically speaking, of course).

Topics: Practical Tips Small Businesses

Discover Your Marketing ROI Through Closed-Loop Reporting

Closed-Loop-Reporting

Here's how closed-loop reporting for MARKETING & SALES works.

Businesses face many challenges on a daily basis. However, three common challenges—uniting marketing and sales efforts, tracking customer lifecycle stages, and measuring marketing ROI—can all be addressed by implementing closed-loop reporting.

So, what is it and how can it surmount these challenges?

Read on.

Topics: Reporting and Measurement

Is Content Marketing Still Relevant?

Content Marketing for Inbound Marketing

Writing valuable content on a consistent basis is challenging and tedious.

For example, creating a new blog post, finding a compelling (or at the very least, appropriate) image, and writing corresponding social media copy can take hours. When you consider the time it takes to research, write, edit, and format images for each social post, it makes sense.

So, is it worth it? Is all that work really necessary for driving website traffic and attracting leads?

In a word . . . yes!

Topics: Content Marketing Inbound Marketing

5 Marketing Tips for Family-Owned Businesses

Blog: 5 Marketing Tips for Family-Owned Businesses

To the families who own and run a business together.

Those of us who are not neck deep in it every day, the concept of a family-owned business sounds idealistic and romantic. The thought of working together as a family on a joint venture sounds fun. Who better to celebrate wins and push through the challenges with than family? A cause for bonding. While these may be the case for some, for most there's also loads of stressors. For instance, there's no easy or precise way to separate work from your personal life. They kind of blend together in an inseparable, undefinable way.

Topics: Practical Tips Family-Owned Businesses