Back in the day, Facebook posts had awesome organic reach. Today, in order to get that kind of reach, you gotta pay to play.
A budget dedicated to advertising makes all the difference in the world. So, to be seen in your Facebook community’s News Feed, get out your credit card.
But it's not that simple. Paying for an ad isn't as easy as buying milk. You may have begrudgingly accepted the pay-to-play shift, but knowing how to navigate Facebook's complex and robust advertising options is not for the faint of heart.
So, before you spend a dime (or another $500) or before you start feeling overwhelmed, read through this overview. It's a great starting place. Wrap your head around this, and you'll be able to move forward.