Ways To Advertise On Facebook—An Overview

Ways To Advertise On Facebook

Back in the day, Facebook posts had awesome organic reach. Today, in order to get that kind of reach, you gotta pay to play.

A budget dedicated to advertising makes all the difference in the world. So, to be seen in your Facebook community’s News Feed, get out your credit card.

But it's not that simple. Paying for an ad isn't as easy as buying milk. You may have begrudgingly accepted the pay-to-play shift, but knowing how to navigate Facebook's complex and robust advertising options is not for the faint of heart.

So, before you spend a dime (or another $500) or before you start feeling overwhelmed, read through this overview. It's a great starting place. Wrap your head around this, and you'll be able to move forward.

Topics: social media Practical Tips

Simplify Marketing & Sales Processes in 7 Steps

Increase Your Sales Team Efficiency

Having a defined sales process is the first thing you need to set up your sales team for success.

Most companies don’t do this, or if they do, it's not done well.

What is the definition of a sales process? It is the optimal process through which visitors to your website convert to leads then become customers of your company. The seven steps below will help you figure out your process and implement it for your sales and marketing team.

Topics: How-To Practical Tips Advice From Our CEO

Need A Dependable FREE CRM software For Your Small Business?

Need A CRM Software For Your Small Business? Consider the Hubspot CRM

EVERY SMALL SMALL BUSINESS NEEDS CRM Software. the marketing and sales BENEFITs OF A CRM are too profitable to ignore.

FACT: An effective customer relationship management (CRM) software provides an organized, comprehensive view of a company's prospects and customers as well as employees' interactions with each.

But did you know that CRM software can also position your sales team to close more deals at a quicker pace? Who doesn't want that?

You can use an Excel spreadsheet to track leads and customers—it's free and accessible—but nothing beats a tried-and-true automated CRM software that works so efficiently that your sales team finds valuable time freed up. Imagine your sales team spending more time selling than doing administrative paperwork.

Topics: Small Businesses Family-Owned Businesses CRM