Chat Services & Software To Consider For Your Business

Chat Services & Software To Consider For Your Business

Marketing is ever-evolving; and now chat services and chat software is becoming increasingly vital.

While email, website forms, and phones calls serve an important purpose in the marketing and sales funnel, being able to interact instantly and personally is growing increasingly important to people as they spend more time online connecting with others, searching for solutions to their problems, and, of course, shopping.

Can you always give real-time and individualized responses to everyone? If you can't, the chances are good that your business won't grow into the future.

Topics: Practical Tips Small Businesses Communication

5 Essential website Principles To Apply For A Great User Experience

5 Essential Principles To Apply For A Great User Experience

Does your website provide a helpful user experience?

From the second a user interacts with your site, that individual begins evaluating your brand. Now consider this: how many other sites are your users interacting with on a daily basis?

It’s likely they are visiting plenty of other sites and, solely based on their interactions, many users will determine the value of what your site has to offer them. Not only this, but these interactions are also the basis by which users have created their mental models.

Topics: Practical Tips User Experience (UX/UI)

What's CRO & Why Does It Matter?

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To increase your website leads, think Conversion Rate Optimization, or CRO.

It's disheartening when you work hard to create a well thought-through marketing strategy only to experience the same marketing problems as everyone else—like plateauing sales (or worse yet, declining sales), little or no ROI, or a website that consistently fails to convert visitors into leads.

While all of these issues are significant, this blog post addresses—and proposes a way to fix—the later setback.

Topics: CRO