Must-Track Metrics for Your Monthly SEO Report & Analysis

4 Must Track Metrics for your Monthly SEO Report and Analysis

SEO reporting is only difficult because people aren't sure what metrics to monitor and consistently track.

As an SEO or savvy marketer, it's super easy to spend hours and hours optimizing your website without any idea of your true impact and the results of your work.

Google and other search engines can take days and sometimes weeks to crawl your updates. Certain SEO practices like link building can generate small wins, but they don't really show results in just one instance. Oftentimes, it takes an army, or many stacked marketing strategies to start notching your way up the search engine results pages (SERPs).

Of course, doing work without a reward doesn't fly for most people. They want to see results—as they should.

However, it's a common thought that SEO is hard to track.

But shockingly, SEO IS NOT HARD TO TRACK!

Topics: SEO

Why Use HubSpot: The Benefits and Features of Hubspot’s Marketing and Sales Software

WHY GO HUBSPOT: THE BENEFITS AND FEATURES OF HUBSPOT’S MARKETING AND SALES SOFTWARE

It's worth your time to understand the benefits and features of HubSpot. We promise.

Throughout life, we have to make some pretty important decisions such as, choosing a college major, deciding on a career path, and pondering whether you should go on a second date with the guy who wore Crocs on the first one—sure he was nice, could possibly be the one, but can you ever look past the Crocs?

Anyway, if you're a business owner or you work in marketing, an important decision you may have to make is "Which marketing platform do we use?" Which is probably why you are reading this blog!

At Invoq we love HubSpot, Inbound Marketing, Growth-Driven Design, and coffee. In fact, we love them so much that we eat, sleep, and breathe them (probably the reason for our coffee obsession).

Now it's your turn to fall in love with them, too. But it all starts with HubSpot (don't worry Hubspot isn't wearing Crocs).

Topics: HubSpot Inbound Marketing Software HubSpot Agency Partner

2017 in Review: Lessons I Learned As a Small Business Owner

LESSONS I LEARNED AS A SMALL BUSINESS OWNER

HERE ARE A FEW VALUABLE LESSONS I LEARNED LAST YEAR AS A SMALL BUSINESS OWNER.

When I set out to start my own business (which is a crazy story in and of itself—I'll tell you about it another day), I expected many things.

I expected it to be hard, stressful, and to have crazy ups and downs. Having spent fifteen years inside of a small family-owned business, I was familiar with the realities of business ownership. What I didn’t expect was how absolutely fulfilling and life-giving it can be to hew from solid granite a living, breathing entity comprised of dreams, desires, personality, and the beauty of a team working together to achieve a common goal.

Topics: Small Businesses Advice From Our CEO