Jon Martin
Jon Martin

Owner, CEO & Chief Strategist at Invoq Marketing Company

Recent Posts by Jon Martin:

2017 in Review: Lessons I Learned As a Small Business Owner

LESSONS I LEARNED AS A SMALL BUSINESS OWNER

HERE ARE A FEW VALUABLE LESSONS I LEARNED LAST YEAR AS A SMALL BUSINESS OWNER.

When I set out to start my own business (which is a crazy story in and of itself—I'll tell you about it another day), I expected many things.

I expected it to be hard, stressful, and to have crazy ups and downs. Having spent fifteen years inside of a small family-owned business, I was familiar with the realities of business ownership. What I didn’t expect was how absolutely fulfilling and life-giving it can be to hew from solid granite a living, breathing entity comprised of dreams, desires, personality, and the beauty of a team working together to achieve a common goal.

Topics: Small Businesses Advice From Our CEO

The Best Software for Small Businesses | 6 Tools to Grow Your Business

THE BEST SOFTWARE FOR SMALL BUSINESSES—6 TOOLS THAT CAN HELP YOU GROW

These online marketing tools ease the chaos of managing your small business.

As a small marketing business owner, I know that determining the best small business software, systems, and tools for your company can be brutal. There are thousands of options—some to help with online marketing, others for accounting, legal documents, payroll, reporting, HR, project management, and more that help with a whole host of other things.

But there's digital marketing tools that stand out from the crowd for their price tag and value, which I feel deserve special recognition, and why I deem each of them some of the best software for small businesses.

Topics: Small Businesses Advice From Our CEO Marketing Software

Try This 3-Step Sales Strategy To Close Sales Like Never Before

3-Step Sales Strategy

Discover sales tips from Hubspot’s masterminds, plus find out why every sale should be a 3-Sale Sale.

As sales managers and representatives, we dump hours and hours into refining our sales strategies to meet our prospective clients’ needs.

From preliminary research to creating complex proposals to contract negotiations, we invest massive time and effort into constructing opportunities for new prospects that too often fall through.

Topics: Advice From Our CEO Sales

Simplify Marketing & Sales Processes in 7 Steps

Increase Your Sales Team Efficiency

Having a defined sales process is the first thing you need to set up your sales team for success.

Most companies don’t do this, or if they do, it's not done well.

What is the definition of a sales process? It is the optimal process through which visitors to your website convert to leads then become customers of your company. The seven steps below will help you figure out your process and implement it for your sales and marketing team.

Topics: How-To Practical Tips Advice From Our CEO

How To Grow Your Small Business Team

How to Grow Your Small Business Team

Growing a team is tough. I know. As a CEO and business owner, have done it, and continue to do it.

Over the last fifteen months, I have gone from a single employee company using subcontractors solely to a six-person team doing 95%+ of all work internally. The climb has been good, but it has also been tough.

Here are a few of the things that help me find and retain good people for my team.

Topics: Small Businesses