Whether you've noticed or not, organic traffic on Facebook has dropped—and it's likely impacting your company in a big way.
There are a few reasons that you need a Facebook advertising strategy and budget. Let's start with the basics—because Facebook's algorithm does not make it easy for business pages to succeed on Facebook.
What does the term "Facebook algorithm" actually mean? And how does it work?
According to socialmediaexaminer.com, Facebook's algorithm controls who sees the content that you share. It's not as simple as you posting a status update then Facebook pushing it out to all your followers. That's a thing of the past. Not everyone who follows your page will see your posts. Facebook is way more intelligent now. And, there's a reason for that, but we'll get into it later.