Julia Schuller
Julia Schuller

Social Media Manager & Content Writer | Julia understands that the impact of social media is beyond important. Understanding the needs for brand awareness, community engagement, and the establishment of company trust, Julia works hard to create and execute effective social media strategies. Julia also serves as a content writer.

Recent Posts by Julia Schuller:

Why Starting in 2018, You Need A Facebook Paid Advertising Budget

 


Whether you've noticed or not, organic traffic on Facebook has dropped—and it's likely impacting your company in a big way.

There are a few reasons that you need a Facebook advertising strategy and budget. Let's start with the basics—because Facebook's algorithm does not make it easy for business pages to succeed on Facebook.

What does the term "Facebook algorithm" actually mean? And how does it work?

According to socialmediaexaminer.com, Facebook's algorithm controls who sees the content that you share. It's not as simple as you posting a status update then Facebook pushing it out to all your followers. That's a thing of the past. Not everyone who follows your page will see your posts. Facebook is way more intelligent now. And, there's a reason for that, but we'll get into it later.

Topics: social media