Kristen May
Kristen May

Content Strategist | Knowing what great Inbound Marketing strategies require, Kristen is devoted to developing quality content and making sure that it’s posted on every platform so that the word gets out to all the right people at just the right time. Even in high school Kristen loved grammar and diagramming sentences.

Recent Posts by Kristen May:

Get the Most Out of HubSpot Inbound Marketing Software—Hire a HubSpot Partner Agency

Aim for the bull's eye and win with HubSpot Inbound Marketing Software and a HubSpot Partner Agency

HubSpot Inbound Marketing Software + a HubSpot Partner Agency = dynamic marketing and higher sales

In other words, a Hubspot Inbound Marketing agency could be just what you need!

We'll unpack that statement in a moment. But first, we need to mention something—something simple, but absolutely important: we love things that work and exceed our expectations. Who doesn't? Even more, we love it when things make logical sense and produce impressive results.

That's why when we found HubSpot and their Inbound Marketing and Growth-Driven Design methodologies, we got excited. REALLY excited.

Topics: HubSpot Inbound Marketing Software HubSpot Agency Partner Inbound Marketing Growth-Driven Design

Email Marketing Tips, Best Practices & Deliverability Pointers

Email Marketing Tips, Best Practices & Deliverability Pointers

Whether you write sales emails or send weekly e-blasts, you'll find something worthwhile in this post.

Invoq's owner & CEO, Jon, wants our team to be constantly looking for ways to grow our knowledge and improve our skills. Smart, right? The better we can do our jobs, the more our clients will benefit and the more our company will profit.

Because we're a company that cares about continual personal and professional growth (it's been grafted into our DNA), and we're a HubSpot Partner Agency, it makes sense that HubSpot certifications have a top spot in our improvement plan.

Topics: Email Marketing Practical Tips Content Marketing

Chat Services & Software To Consider For Your Business

Chat Services & Software To Consider For Your Business

Marketing is ever-evolving; and now chat services and chat software is becoming increasingly vital.

While email, website forms, and phones calls serve an important purpose in the marketing and sales funnel, being able to interact instantly and personally is growing increasingly important to people as they spend more time online connecting with others, searching for solutions to their problems, and, of course, shopping.

Can you always give real-time and individualized responses to everyone? If you can't, the chances are good that your business won't grow into the future.

Topics: Communication Practical Tips Small Businesses

What's CRO & Why Does It Matter?


To increase your website leads, think Conversion Rate Optimization, or CRO.

It's disheartening when you work hard to create a well thought-through marketing strategy only to experience the same marketing problems as everyone else—like plateauing sales (or worse yet, declining sales), little or no ROI, or a website that consistently fails to convert visitors into leads.

While all of these issues are significant, this blog post addresses—and proposes a way to fix—the later setback.

Topics: CRO

State of Inbound 2017—a summary of INBOUND marketing data & trends 

Get The State of Inbound 2017 | Hubspot Inbound Marketing Report

Stay up-to-date on Inbound Marketing data, trends, and forecasts.

We're an Inbound Marketing agency who's sold on the advantages of HubSpot—an Inbound Marketing and sales enablement SaaS—for both ourselves and our clients.

Being a bought-in and committed HubSpot Agency Partner, we regularly look to their expert staff for marketing industry data, trends, and reports to help guide our business.

Every year they release their official Hubspot Inbound evaluation. Their State of Inbound 2017 report was released in May.

Topics: Inbound Marketing State of Inbound