What are LSI keywords and why do they matter?
Many operating in the digital marketing workforce have asked this question recently—and for good reason. LSI, or Latent Semantic Indexing, simply put is a method Google uses to make sense of a website's content.
As Google evolves, so does it's ranking algorithm. In order to implement content marketing strategies effectively in today's webspace, one must have a working understanding of what LSI keywords are and how they are used.