Two years ago, Dakota Storage Buildings, a high-end outdoor storage building manufacturer in South Dakota, had display lots, a website, and a product catalog. It was a solid start for the only shed manufacturer in the region.
But then competition began to move in. Before long they began to feel the pressure. Sales started to decline.
While they had marketing basics in place and the capacity to produce more buildings, they couldn’t rise above the threat of competition. They needed to beat the competition and increase their sales.
Unsure what to do, they decided to find an outside source (a.k.a. a marketing agency) that could solve their problem.
Enter Invoq Marketing.
This is how it went down.
Although we are a marketing company, our focus isn’t solely on website design, SEO, or social media. While these elements are important, alone they cannot solve problems. For us, it's a top priority to identify where our clients are today and what is holding them back from where they want to be in the future. Where clients see problems and challenges, Invoq sees opportunities. From there, we build a customized marketing plan focused on our clients goals and work hard to formulate the best solution for long-term results.
So, as we always do, we stepped back. We considered the big picture, and we examined the challenges that Dakota Storage Buildings faced. Then we started formulating a plan. After a few days, we pulled together some game-changing ideas and a probable forecast.
After hearing from us and taking time to weigh out the pros and cons, Dakota Storage Buildings’ owner, Ben, and GM, Lenny, decided to take a leap of faith. They chose to invest their time and money into a progressive and solution-driven marketing plan. They trusted that we could deliver; that we could increase their sales and help them grow the business.
First, we created buyer personas, developed a comprehensive marketing strategy, established key performance indicators, and set clear goals.
Then we added Dakota Storage Buildings to HubSpot’s marketing platform and started applying core Inbound Marketing strategies such as blogging, content offer creation, social media publishing & monitoring (Facebook, Twitter, Pinterest, and Google+), and local SEO implementation.
To add icing to the cake, we created high-quality print collateral to simplify the buying process and ensure brand cohesion.
Through these steps, our aim was to target the right audience, attract and move qualified leads through the sales funnel, and help their sales team land business and delight customers.
So, what happened?
This was new territory for Lenny. However, within nine months, his business experienced a 25% increase in sales (that’s 20x the amount they invested!) as a direct result. Plus website traffic grew by 100% and social media traffic and engagement doubled.
Looking back to the first day their new marketing plan was implemented, Ben and Lenny can confidently say they are pleased with the results of their investment. They would also say that they truly enjoyed working with us; indeed, a great relationship was established.
But wait. It gets better!
Dakota Storage Buildings recently upgraded their annual contract and monthly retainer to include a website redesign focused on Growth Driven Design and the management of an additional social media channel.
Dakota Storage Buildings’ story proves that when a solid marketing plan is created, expectations are measured by KPIs and goals, and inbound marketing is embraced, growth is possible.
We’re thankful for all of our clients. But we’re especially thankful for clients like Dakota Storage Buildings who understand their weaknesses and know that partnering with us will bring them greater success.