HubSpot Inbound Marketing Software + a HubSpot Partner Agency = dynamic marketing and higher sales
In other words, a Hubspot Inbound Marketing agency could be just what you need!
We'll unpack that statement in a moment. But first, we need to mention something—something simple, but absolutely important: we love things that work and exceed our expectations. Who doesn't? Even more, we love it when things make logical sense and produce impressive results.
That's why when we found HubSpot and their Inbound Marketing and Growth-Driven Design methodologies, we got excited. REALLY excited.
We were so impressed with the extraordinary results of Inbound Marketing, Growth-Driven Design, and HubSpot's all-in-one marketing and sales SaaS platform, we decided to focus our entire business model around them and become a HubSpot Agency Partner and an Inbound Marketing agency.
A risky move? Not really.
Because it's been proven that Inbound Marketing and Growth-Driven Design paired with HubSpot and a HubSpot Agency Partner produce remarkable results, it was a no-brainer for us.
In essence, this combo has delivered time and again a new and better way of getting qualified leads, closing sales, and delighting customers.
We truly believe if you want to increase website traffic, convert more leads, close more sales, and delight your existing customers (phew—those are mighty hefty goals!), invest in HubSpot's Inbound methodology and hire a HubSpot Partner Agency.
It's not like us to brag . . . but we're super proud of the fact that we're a Gold-tier HubSpot Partner Agency. That means we're acknowledged by HubSpot—one of the top marketing software companies in the world—as Inbound Marketing, Growth-Driven Design, and HubSpot software experts.
If you're not exactly sure what we're talking about, no problem. We're about to share the details of Inbound Marketing, Growth-Driven Design, HubSpot, and who we are as a marketing agency. So, get ready!
About Inbound Marketing
People are quick to avoid commercials, throw away mailers, delete irrelevant emails, and sign up for do-not-call lists. Instead of interrupting potential customers, the goal of Inbound Marketing is to attract them.
Hubspot's Inbound Marketing is a methodology—a tested and methodical system of attracting visitors, converting leads, closing sales, and delighting customers. At the core, all of Inbound Marketing's processes, approaches, and tactics utilize customized content to help potential clients find that they need which ultimately leads to a purchase or sale. The goal is to turn strangers into repeat customers who become brand ambassadors.
A cohesive and strategic Inbound Marketing plan includes—
- A dynamic website with smart content
- Useful content offers like e-books and white papers
- Helpful landing pages
- Compelling calls-to-action
- Personalized emails
- Calculated social planning
- And more
All of these things work together to make your target buyer feel like you're speaking directly to them—like you're helping them solve a problem.
Once you've reached them and once they trust you, they'll be interested in what you have to say. We call that buy-in—and it's vital.
If you want to learn more about Inbound Marketing, download a
free copy of our e-book, The Power of Inbound Marketing.
Our client, Dakota Storage Buildings, benefited from our Inbound Marketing Agency's help over the last few years. In 2016 we did a case study based on them and discovered that as a direct result they experienced—
- 25% increase in sales (that’s 20x the amount they invested)
- 100% increase in website traffic
- 100% increase in social media engagement.
Needless to say, they've continued to renew their annual retainer with us—and the results have only gotten better. Hubspot Inbound made a lot of this possible.
About Growth-Driven Design
As a part of Hubspot's Inbound Marketing methodology, we also implement Growth-Driven Design. This web design and development SCRUM methodology was created to overcome the shortfalls of traditional website development. Its dynamic and adaptable nature allows for user testing and A/B testing, improved SEO, an ultimate user-friendly experience, and offers endless reporting features including website ROI.
The Growth-Driven Design methodology has three major stages—
- Strategy | First, we work to develop an empathetic awareness of your audience’s world and how the website can solve their problems.
- Launch Pad Site | Then we quickly build a website that looks and performs better than what you currently have, but with the understanding that it's not a final product (and technically never will be). Your launchpad is the foundation for continual optimization.
- Continuous Improvement | With a launch pad site live and data collection in progress, we can start to identify the high-impact actions that need to be taken in order to increase sales and grow your business.
Here's the bottom line: by constantly adapting your website to the changing needs of your visitor, you will have maximum potential for greater sales.
HubSpot's Inbound Marketing and sales platform is robust. Here we're only going to touch on the impressive sales and marketing pieces.
At the core of HubSpot is their free CRM (yes, you read that correctly—it's free). Here you can store contacts, companies, deals, and tasks. The CRM is simple yet powerful. It can tie in Microsoft Office 365 or Gmail so that it automatically logs your activity.
Upgrade to Sales Pro, and you can see when you emails are opened in real time—plus it includes useful email templates, sequences of templates, meeting scheduling functionality, and a slew of other features that you'll wonder how you lived without.
The marketing piece of HubSpot's platform can take most, if not all, of the various marketing tools you're already using and unite them. HubSpot marketing platform is for creating and promoting buyer-driven content. Use it to—
- Write blog posts
- Craft emails and email workflows
- Build websites
- Run social media and PPC ads
- Publish to social media platforms
- Create marketing automation
- Develop closed-loop reports
- And more
HubSpot is so effective that over 31,000 customers in more than 90 countries use their software and services.
About invoq marketing agency
First, let's talk about our name. You may have wondered how to pronounce it. Our name—Invoq—is pronounced the same way as invoke. While it's not spelled the same way, it is a nod to one of its definitions: to cause, call forth, or bring about.
How we handle Inbound Marketing and Growth-Driven Design is constantly changing. Not because these methodologies are changing, but because the marketing scene (algorithms changes, social platform updates, best practice re-writes, etc.) is always changing.
It's a good thing we like to invoq change. (See what we did there?)
And while we love marketing, we care even more deeply about helping businesses succeed. With that in mind, we honestly assess each company's pain points, business goals, and Key Performance Indicators (KPIs). If our area of expertise isn't a good fit for your particular business model or industry, we'll tell you.
Besides being good at what we do, our team collectively works hard to move heaven and earth in order to delight clients and give them the best marketing ROI possible.
Plus, we're fun. We work hard and we're focused, but we also love quoting movies and taking mid-morning walks to our favorite local cafe. (Shout out to Passenger Coffee!)
To learn about about what makes us different, head over to our Why Invoq page.
Ready to try Hubspot and hire a hubspot agency partner?
To get the ball rolling, schedule a free 15-minute "get to know you" call with us. We'll ask you about your company, pain points, and business goals and KPIs. Then we'll talk about whether or not our approach to marketing will meet your needs and goals. It's a conversation with no strings attached and no credit card required. What do you have to lose?
If you're looking to hire an Inbound Marketing agency, read this article first. It has helpful tips and a downloadable research questionnaire. Dorky? Definitely not. Asking the right questions could be the difference between a great and terrible experience.