Our CEO Follows These 6 Marketing Gurus, So Should You

Our CEO Follows These 6 Marketing Gurus, So Should You

If you're a business leader, check out these marketing pros—they give useful marketing advice and helpful leadership insights.

If you're a leader, be it a CEO, GM, small business owner, solopreneur or department director, you likely strive to be the best you can be in your leadership role. One way to continually improve yourself and your leadership skills is to read constantly. Great leaders have an insatiable need for knowledge. They're always reading, listening, and learning. Does that sound like you?

To help keep leaders like yourself sharp, here's a short list of individuals that influence our CEO & Chief Visionary, Jon Martin. These individuals are valuable to his growth as a business owner, leader, and marketer. Jon keeps an eye on these trusted experts to provide valuable marketing tips and advice, plus industry research and trends.

Rand Fishkin

Rand Fishkin is a board member at Haiku Deck, the co-author of several SEO books, and the co-founder of Inbound.org; but he's most notably known as the founder and former CEO of Moz.

Although he was initially a website designer, Rand understood the importance and necessity of online search power. However, in 2001 there was little information out there on the subject. Rand had no choice, but to dig in firsthand. After some time, not only did he become proficient in SEO, but he became an authority; he still is.

Today, Rand's SEO empire offers three primary products: Moz Pro, a subscription that includes tools primarily designed for professional SEOs, Moz Local which helps local businesses manage and maintain their local profile and maps listings, and the Moz API for individuals who want programmatic access to their data.

Because Rand is a passionate expert about all things content, search, and social, he's a key guy to listen to and follow.

Mark Schaefer

Mark Schaefer, Executive Director at Schaefer Marketing Solutions, specializes in creating marketing strategies, leading social media workshops, and consulting with both start-ups and global brands.

Mark is among the world’s most recognized social media marketing authorities and has been a keynote speaker at conferences around the world. His blog, {grow}, is one of the top marketing blogs in the world. He's also a faculty member of the graduate studies program at Rutgers University and is the author of five best-selling marketing books, one of which is The Tao of Twitter, the highest-selling book about Twitter. To round out his contributions, he the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.

His work global sales, PR, and marketing positions for 30+ years makes Mark an important person to follow.

Seth Godin

Seth Godin is the author of 18 books that have been bestsellers around the world. The subjects vary from marketing to leadership. The books you may be most familiar with are Linchpin, Tribes, The Dip and Purple Cow. In addition to his book writing, blogging, and speaking, Seth founded both Yoyodyne (acquired by Yahoo! in 1998) and Squidoo (acquired by HubPages in 2014).

Seth bucks the traditional marketing mindset by encouraging businesses and marketers to embrace the rise of weirdness and the decline of the mass audience. He's cautioning everyone against the mentality that has prevailed for more than half a century; simply put, the pressure to develop average products in hopes of reaching the maximum number of average consumers.

For these reasons (and many more), it's easy to understand why he was inducted into the Direct Marketing Hall of Fame in 2013 and why he's a thought-leader worth following.

Gary Vaynerchuk

Directly out of college Gary Vaynerchuk grew his family wine business from $3M to $60M in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE.

He's THE social media guru and self-stylized branding expert who knows how to take advantage of social media. Some people think he too brash, but for those who either embrace Gary's persona or at least tolerate it, gain a wealth of information from a brilliant and trend-setting practitioner.

Darhmesh Shah

Dharmesh Shah is Co-founder and CTO of HubSpot. Prior to founding HubSpot in 2006, Dharmesh was founder and CEO of Pyramid Digital Solutions (acquired by SunGard Data Systems in 2005).

In addition to co-authoring Inbound Marketing: Get Found Using Google, Social Media and Blogs, Dharmesh founded and writes for OnStartups.com, a top-ranking startup blog and community with more than 500,000 members. He's also an active member of the Boston-area entrepreneurial community, an angel investor in over 60 startups, and a frequent speaker on startups and inbound marketing.

Our CEO has not only completely bought into HubSpot culture, the Inbound Methodology, and of course, the software, but he believes that Darhmesh offers reliable advice and guidance.

Nathalie Nahai

Nathalie Nahai is a web psychologist, international speaker, and author of Webs of Influence: The Psychology of Online Persuasion, and founder of Humanise The Web.

The foremost expert in web psychology, Nathalie helps Fortune 500 companies businesses apply scientific rigor to their website design, content marketing and products. She lectures internationally on the digital application of behavioral sciences, host Guardian podcasts, and contributes to national publications, TV, and radio on the subject of online behavior.

Marketing and psychology go hand-in-hand. It make sense, then, to follow someone who is the expert in both fields.

Hungry for more helpful marketing advice?

For more helpful marketing advice from our CEO, read 6 Marketing Blogs Worth Following and 5 Highly-Recommended Books For Your Summer Reading List (OK, it may be winter now, but these books are worth reading during your holiday free time, too).

If you see the value in reading marketing books, adding blogs to your Feedly account, and following industry experts but don't have in-house power in-house to leverage social media, grow your business through creative online marketing methods, or wrap your mind (and balance sheets) around your marketing ROI, we can help!

Feel free to contact us to get the conversation started. If you'd like a free general marketing assessment, we can help you with that, too. Simply sign up for our free assessment - no strings attached.

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Want to see what we're doing for our clients? Discover how inbound marketing transformed Dakota Storage Buildings.

Topics: Small Businesses Advice From Our CEO