Check out our top ten most popular blog posts of 2016!
These are the ones that you, our followers, have enjoyed the most. Now, they’re all together in one spot for your convenience. Click on the title to read the post.
This post contains a list of hand-picked, must-follow blogs courtesy of our ever-reading CEO & Chief Visionary, Jon Martin. Jon keeps an eye on these blogs because they come from trusted resources and always provide valuable tips, ideas, and advice, plus updates on marketing industry research and trends.
A workflow is a series of automated actions that you can trigger to occur based on a person’s behaviors or contact information. With workflows, you can send emails, update contact information, add or remove contacts from lists, and trigger email notifications. Because of workflows, companies can begin nurturing relationships at the first contact and lead them through the buyer's journey with precision and personalization. This blog post further explains the purpose and benefit of workflows and provides a few examples that you're free to use in your own context.
Our team thrives on producing results; it's even more invigorating when we can produce home-run results. Another one of our trademarks is the constant desire to help others along on the marketing journey. In this post, we share our favorite six marketing tools. These are tools that we know, love, and trust. This list has proven to be insightful and useful to many who work in marketing.
Do you stress over questions like "How do I get more leads?" or "How do I increase my sales?" If you're like most business owners, these questions are always present in the back of your mind. No matter how fast your business is growing, because you're a business owner, you're always hungry for growth. One of the best ways to facilitate that growth is by creating a marketing strategy. A marketing strategy is a plan, or a blueprint, for growth. Creating a marketing strategy is simple, but not easy. To help the process along, this post has helpful advice and a top level step-by-step guide.
Two years ago, Dakota Storage Buildings, a high-end outdoor storage building manufacturer in South Dakota, started to feel the pressure of competition and began falling behind in sales. While they had marketing basics in place and the capacity to produce more buildings, they couldn’t rise above the threat of competition. They needed to beat the competition and increase their sales. Unsure what to do, they decided to find an outside source (a marketing agency) that could solve their problem. That's when they hired Invoq. This post explains how the implementation of Inbound Marketing helped turned Dakota Storage Buildings's sales around.
Although family-owned businesses are arguably the oldest form of organization in the world, it doesn't mean they're perfect (although they can feel pretty close to it). Assuming you already have business basics nailed down, this post offers a few marketing tips that are especially helpful for family-owned businesses who are looking to break the status quo and grow.
If you're the one responsible for assembling your company's monthly marketing report but feel unsure what to include, this post will help you out. When we create marketing reports for clients who are interested in performance details, these are the specific elements we include: website analytics, social media analytics, a list of work accomplished, and a general summary. This information is useful for measuring success and identifying areas that need improvement. Read this post to learn more about creating meaningful monthly reports.
We're a marketing agency that specializes in Inbound Marketing. The Inbound Marketing methodology empowers marketers to attract visitors, convert leads, close business, and delight customers. This is accomplished by creating and delivering content that will appeal to precisely the right people in the right places at just the right times. We also implement Growth Driven Design (GDD), a method of website development and redesign that's done in intentional increments which allows for continuous adaptations based on data. We take Inbound Marketing and pair it with Growth Driven Design to solve the greatest amount of problems, including increased ROI, more leads, and strong potential for further growth. So what are Inbound Marketing and Growth Driven Design? Read this post to find out.
There are countless marketing methods. For instance, traditional methodology (or direct marketing) utilizes print ads, direct mailing, billboards, radio, TV, and cold calling while the Inbound Marketing methodology (or indirect marketing) utilizes blogging, content offers, email campaigns, podcasts, retargeting, SEO, and social media. The question of the moment is this: Do you have to market using every method or tactic under the sun to increase sales? The answer is NO. You can increase your sales without mastering every method. This post tells you how.
The #1 most read blog post of 2016 was . . .
If you think you have a great website, but no one is visiting it, something’s wrong. Clearly your website isn’t as great as you think it is if it’s not attracting traffic. And if it’s not drawing in traffic, you won’t be converting visitors into leads or customers. So, what are some inexpensive things you can do to improve your website, increase traffic, and ultimately, secure customers? This post contains some tips that will make your website searchable, usable, and readable so that people can find it, use it, understand it, and be compelled to buy the product or service you’re offering.