How to Marry Content Insourcing and Outsourcing

Many companies don't want to hire a marketing agency. There are many reasons for this. It could be a budget issue or fear of losing creative control. Some believe external authors lack the product or industry expertise needed to write effectively or relevantly. Others are concerned that content written by others will not be in brand voice.

Topics: How-To Content Marketing Inbound Marketing

What's CRM And How Can It Transform My Business?

HubSpot says that CRM, or customer relationship management, doesn’t refer to a particular set of features or a brand. Rather, it’s a catchall term for any system that allows tracking.

It's likely that you're familiar with the term, but you may not be aware of how instrumental a CRM system can be in the growth of your business.

Topics: Content Marketing Inbound Marketing Practical Tips

The Power of Inbound Marketing

Discover the Power of Inbound Marketing by downloading the 2018 e-book!

Inbound Marketing is extremely successful—Its BUYER-focused strategies drive sales growth. 

As we define and explain Inbound Marketing in this post, it's important to know that it's more than marketing tactics and tools—it's a way of thinking.

Inbound Marketing is a methodology that utilizes marketing techniques that naturally draw potential customers to your product or service.

The graphic below illustrates the Inbound Marketing methodology. It contains four phases—Attract, Convert, Close, and Delight. Each phase moves consumers seamlessly through all the customer lifecycle stages: Stranger, Visitor, Lead, Customer, and Promoter. 

Topics: Content Marketing Inbound Marketing