What's CRO & Why Does It Matter?


To increase your website leads, think Conversion Rate Optimization, or CRO.

It's disheartening when you work hard to create a well thought-through marketing strategy only to experience the same marketing problems as everyone else—like plateauing sales (or worse yet, declining sales), little or no ROI, or a website that consistently fails to convert visitors into leads.

While all of these issues are significant, this blog post addresses—and proposes a way to fix—the later setback.

Topics: CRO