Simplify Marketing & Sales Processes in 7 Steps

Increase Your Sales Team Efficiency

Having a defined sales process is the first thing you need to set up your sales team for success.

Most companies don’t do this, or if they do, it's not done well.

What is the definition of a sales process? It is the optimal process through which visitors to your website convert to leads then become customers of your company. The seven steps below will help you figure out your process and implement it for your sales and marketing team.

Topics: How-To Practical Tips Advice From Our CEO

How to Marry Content Insourcing and Outsourcing

Many companies don't want to hire a marketing agency. There are many reasons for this. It could be a budget issue or fear of losing creative control. Some believe external authors lack the product or industry expertise needed to write effectively or relevantly. Others are concerned that content written by others will not be in brand voice.

Topics: Content Marketing Inbound Marketing How-To

How to Survive Rebranding

Branding is much more than just a distinctive logo, color palette, typeface, and motto. While these are great identifiers, branding encompasses the entire public representation of a company. It also includes, but is not limited to, communication style, client experience, and reputation.

Topics: How-To Practical Tips

How to Make A Monthly Marketing & Sales Report That Your Boss Will Love

Why do we talk about HubSpot so much?  

Well, their inbound marketing methodology and software platform is just phenomenal. We've bought in 100%. It's not only working for us as a marketing agency, but it's doing wonders for our clients. While we could go on and on about all of HubSpot’s features and how they've contributed to sales and marketing growth, this post focuses on one aspect alone - the sales and marketing dashboard.

Topics: How-To Practical Tips Reporting and Measurement

How to Create a Monthly Marketing Report

If you're the one responsible for assembling your company's monthly marketing report but feel unsure about what to include, this post will help you out. 

When we create marketing reports for clients who are interested in performance details, these are the specific elements we include: website analytics, social media analytics, a list of work accomplished, and a general summary. This information is useful for measuring success and identifying areas that need improvement.  

Topics: How-To Practical Tips Reporting and Measurement