Latest AP Stylebook, Chicago Manual ​& Dictionary Updates—Get the Scoop!

Girl excited about the latest AP Stylebook, Chicago Manual, and Dictionary updates

Relevant content is important—but so is correct grammar, spelling, and punctuation!

From smoke signals to carrier pigeons and 6-pound cell phones that resemble a brick to the fall of MySpace, the way we communicate with each other has changed significantly over time thanks to technological advancements.

As technology and connectivity changes, we must change. If you want your communication to be relevant, it's imperative to keep up. With the evolution of the internet, communication is moving at a faster speed than ever. Peter Sokolowski, Merriam-Webster's Editor-At-Large, believes that more writing is being done by more people than ever before—which is cause for constant education and adaptation.

Topics: Practical Tips Content Marketing Communication

Ways To Advertise On Facebook—An Overview

Ways To Advertise On Facebook

Back in the day, Facebook posts had awesome organic reach. Today, in order to get that kind of reach, you gotta pay to play.

A budget dedicated to advertising makes all the difference in the world. So, to be seen in your Facebook community’s News Feed, get out your credit card.

But it's not that simple. Paying for an ad isn't as easy as buying milk. You may have begrudgingly accepted the pay-to-play shift, but knowing how to navigate Facebook's complex and robust advertising options is not for the faint of heart.

So, before you spend a dime (or another $500) or before you start feeling overwhelmed, read through this overview. It's a great starting place. Wrap your head around this, and you'll be able to move forward.

Topics: social media Practical Tips

Simplify Marketing & Sales Processes in 7 Steps

Increase Your Sales Team Efficiency

Having a defined sales process is the first thing you need to set up your sales team for success.

Most companies don’t do this, or if they do, it's not done well.

What is the definition of a sales process? It is the optimal process through which visitors to your website convert to leads then become customers of your company. The seven steps below will help you figure out your process and implement it for your sales and marketing team.

Topics: How-To Practical Tips Advice From Our CEO

4 Things You Can Do to Improve Website Traffic Before Hiring a Marketing Agency

Four Things You Can Do to Improve Website Traffic Before Hiring a Marketing Agency

If you think you have a great website, but no one is visiting it, something’s wrong.

If your website isn’t attracting traffic, then it's not a great as you think, something is set up incorrectly, or you're not following best practices. The worst part is, if it’s not drawing traffic, you aren't converting visitors into leads or customers. Fortunately, there are things you can do to improve the situation.

Topics: Practical Tips Inbound Marketing Family-Owned Businesses Invoq Marketing Company

3 Mistakes I Made Last Year As A Small Business Owner

3 Mistakes I Made Last Year As A Small Business Owner

Business owners make mistakes. They're inevitable. BUT . . . 

As I see it, there are two primary differences in the mistakes we make: not all are as public as Mariah Carey's performance on NYE and how we react and adjust makes all the difference.

In this post, I'm going to share the three biggest mistakes I made in 2016 as the owner and CEO of Invoq Marketing, and the one thing I did that kept me grounded and in business through it all.

Topics: Small Businesses Practical Tips Invoq Marketing Company