Must-Track Metrics for Your Monthly SEO Report & Analysis

4 Must Track Metrics for your Monthly SEO Report and Analysis

SEO reporting is only difficult because people aren't sure what metrics to monitor and consistently track.

As an SEO or savvy marketer, it's super easy to spend hours and hours optimizing your website without any idea of your true impact and the results of your work.

Google and other search engines can take days and sometimes weeks to crawl your updates. Certain SEO practices like link building can generate small wins, but they don't really show results in just one instance. Oftentimes, it takes an army, or many stacked marketing strategies to start notching your way up the search engine results pages (SERPs).

Of course, doing work without a reward doesn't fly for most people. They want to see results—as they should.

However, it's a common thought that SEO is hard to track.

But shockingly, SEO IS NOT HARD TO TRACK!

Topics: SEO

Squarespace SEO: Best Squarespace Templates for Search Engine Optimization

Squarespace SEO: Best Squarespace Templates for Search Engine Optimization

Squarespace Review: Can Squarespace Sites Rank With the Best of ‘Em?

Although the interface is pretty user-friendly, some people have started to notice that some Squarespace templates aren’t meeting their needs.

A big question we’re all wondering is, “Is Squarespace good for SEO?

Even Moz founder and marketing guru, Rand Fishkin, who once endorsed the company years ago, has been doubtful of Squarespace SEO in some recent Twitter posts, sharing qualms about their customization abilities and even telling some followers: “I’d avoid them for now if SEO is important to your site’s traffic.”

What?

Topics: SEO

Make Sure Your Website Structure Is SEO Friendly—6 Tips for Success

How To Ensure Your Site Structure is SEO Friendly - 6 Tips for Success

If you website is SEO optimized you'll get more traffic and intersted visitors. 

The structure of a website is much like that of a house. A solid house structure improves stability, use, and confidence. A solid website structure increases these qualities as well.

If you own your website, you need to also own your website's structure. Why is site structure such a big deal?

The structure of your website has a huge impact on the user experience, and the potential search engine success of the site. From site structure to navigation to content, let's consider best practices for optimal website structure.

Topics: Practical Tips SEO Website Insights

How to use LSI Keywords for SEO

What are LSI keywords and why do they matter?

What are LSI keywords and why do they matter?

Many operating in the digital marketing workforce have asked this question recently—and for good reason. LSI, or Latent Semantic Indexing, simply put is a method Google uses to make sense of a website's content.

As Google evolves, so does it's ranking algorithm. In order to implement content marketing strategies effectively in today's webspace, one must have a working understanding of what LSI keywords are and how they are used.

Topics: Content Marketing Practical Tips SEO