3 Mistakes I Made Last Year As A Small Business Owner

3 Mistakes I Made Last Year As A Small Business Owner

Business owners make mistakes. They're inevitable. BUT . . . 

As I see it, there are two primary differences in the mistakes we make: not all are as public as Mariah Carey's performance on NYE and how we react and adjust makes all the difference.

In this post, I'm going to share the three biggest mistakes I made in 2016 as the owner and CEO of Invoq Marketing, and the one thing I did that kept me grounded and in business through it all.

Topics: Small Businesses Practical Tips Invoq Marketing Company

Why Inbound Marketing Is A No-Brainer Way To Grow Your Small Business

Why Inbound Marketing is a No-Brainer Way to Grow Your Small Business

Inbound Marketing is A successful WAY to get more website traffic and increase sales—find out how and why.

Are you a business owner looking for ways to grow your business? You probably know that marketing is an important part of the growth equation. How do you handle your company’s marketing? Maybe a better question is: when is the last time you evaluated your marketing efforts and ROI?

If your sales are down and your marketing efforts aren't achieving ROI, consider changing your marketing strategy and tactics. Perhaps it's time to learn about Inbound Marketing.

Inbound Marketing focuses on creating quality content that attracts key people to your company's website when and where it suits them. Inbound Marketing is known for turning strangers into customers who become brand ambassadors.

Topics: Small Businesses Inbound Marketing Practical Tips

Our CEO Follows These 6 Marketing Gurus, So Should You

Our CEO Follows These 6 Marketing Gurus, So Should You

If you're a business leader, check out these marketing pros—they give useful marketing advice and helpful leadership insights.

If you're a leader, be it a CEO, GM, small business owner, solopreneur or department director, you likely strive to be the best you can be in your leadership role. One way to continually improve yourself and your leadership skills is to read constantly. Great leaders have an insatiable need for knowledge. They're always reading, listening, and learning. Does that sound like you?

Topics: Small Businesses Advice From Our CEO

Creative Marketing Ideas For Small Businesses

Creative Marketing Ideas For Small Businesses

There are many creative ways to market—but not all of them are created equal.  

A simple Google search can produce a handful of great, low-cost marketing ideas for small businesses. You'll find articles like 22 Marketing Ideas For Small Businesses With Limited Budgets and 101 Small Business Marketing Ideas.

With so many ideas out there and so little time in your busy day to research marketing ideas, we decided to create a condensed list that highlights methods with the highest potential for ROI.

Topics: Small Businesses

Valuable Tools That Every Small Business Should Consider

Valuable Tools That Every Small Business Should Consider

Every small business needs a set of great trade tools to be successful.

You undoubtedly have the passion and determination needed to run a small business, but if you want it to thrive instead of just survive, you need to be equipped with the right tools. Here are a few to consider adding to your toolbox (metaphorically speaking, of course).

Topics: Practical Tips Small Businesses