Why Starting in 2018, You Need A Facebook Paid Advertising Budget


Whether you've noticed or not, organic traffic on Facebook has dropped—and it's likely impacting your company in a big way.

There are a few reasons that you need a Facebook advertising strategy and budget. Let's start with the basics—because Facebook's algorithm does not make it easy for business pages to succeed on Facebook.

What does the term "Facebook algorithm" actually mean? And how does it work?

According to socialmediaexaminer.com, Facebook's algorithm controls who sees the content that you share. It's not as simple as you posting a status update then Facebook pushing it out to all your followers. That's a thing of the past. Not everyone who follows your page will see your posts. Facebook is way more intelligent now. And, there's a reason for that, but we'll get into it later.

Topics: social media

Ways To Advertise On Facebook—An Overview

Ways To Advertise On Facebook

Back in the day, Facebook posts had awesome organic reach. Today, in order to get that kind of reach, you gotta pay to play.

A budget dedicated to advertising makes all the difference in the world. So, to be seen in your Facebook community’s News Feed, get out your credit card.

But it's not that simple. Paying for an ad isn't as easy as buying milk. You may have begrudgingly accepted the pay-to-play shift, but knowing how to navigate Facebook's complex and robust advertising options is not for the faint of heart.

So, before you spend a dime (or another $500) or before you start feeling overwhelmed, read through this overview. It's a great starting place. Wrap your head around this, and you'll be able to move forward.

Topics: social media Practical Tips