Does your website provide a helpful user experience?
From the second a user interacts with your site, that individual begins evaluating your brand. Now consider this: how many other sites are your users interacting with on a daily basis?
It’s likely they are visiting plenty of other sites and, solely based on their interactions, many users will determine the value of what your site has to offer them. Not only this, but these interactions are also the basis by which users have created their mental models.