A customer's experience should flow seamlessly through the buyer's journey from initial marketing to final sale. To do this, we use a wide range of Inbound Marketing strategies and tactics. These play a vital role in full funnel marketing which attracts qualified leads and closes more sales.
HubSpot, a world-renowned Inbound Marketing SaaS, is our platform of choice for implementing and executing these strategies. HubSpot is a one-stop-shop, all-inclusive, fully-integrated marketing and sales tool that manages customer information, email automation, website content, and social media accounts, plus it can create customizable monthly metrics, analytics, and closed-loop reporting.
Websites need to be searchable, usable, and readable so that people can find it, use it, understand it, and clearly identify steps for buying the product or service you’re offering. In order for businesses to survive, websites must also be optimized for any device, mobile or desktop; for them to thrive, websites must have many conversion opportunities or sales will be lost.
Entire websites can be built using Hubspot. Content, Calls-to-action (CTAs), forms, and even HTML can be automatically adapted to the unique needs of individual visitors so that a great user experience can be offered to all visitors - which will increase conversion rates.
When a website is optimized by onsite and offsite SEO, organic (non-paid) search engine results improve and website traffic increases. Holistic Inbound Marketing employs content marketing and SEO to attract leads and close sales.
HubSpot can integrate with all your content tools so you never miss a ranking opportunity. Easily monitor key SEO metrics and measure how many visits, leads, and customers you’re generating from organic search to your site as a whole, or to individual site pages, landing pages, blog posts, and campaigns.
Landing pages allow you to target your audience, offer them something of value (ebooks, white papers, webinars, etc.), and convert a higher percentage of your visitors into leads, while also capturing information about who they are and why they converted.
Using HubSpot, it's easy to create and launch landing pages that look perfect across devices, add forms optimized for completion in one click, and automatically change content based on who's viewing your page.
Set up email triggers, conditions, and actions so that the right emails are sent to the right leads at the right time. Email automation is helpful in leading prospects through the buyer's journey.
HubSpot allows users to set up marketing automation and track actions. From there you can use each lead's behavior to tailor emails, content, offers, and further outreach.
If you understand the buyer journey and how your target audience makes purchase decisions, then you'll see how email marketing fits into Inbound Marketing. Email marketing is excellent at making sure your leads stay connected and engaged with your business.
Through HubSpot, you can create stunning email templates, automatically personalize subject lines and content for each recipient, and run A/B tests to improve open rates and click throughs.
Social media is an important ingredient in the Inbound Marketing recipe. It's helpful for awareness and branding, but it can also be leveraged to drive traffic to your website.
With HubSpot, scheduling content for most major social platforms and analyzing results is a breeze. You can even monitor brand mentions and relevant conversations, track engagements automatically, and schedule your socials posts to be published when the right people will see them.
Blogging increases website traffic while establishing authority within a given industry. And just like every blog post written is another indexed page, each post is another opportunity to generate new leads.
HubSpot makes this easy by offering the ability to write, schedule, publish, and measure results all in one place. Publish relevant, engaging, conversion and search engine optimized content with tools that speed up creation, keep formatting consistent, and make it easy to optimize for search.
Sales enablement is simply the processes, practices, and tools that improve the performance and productivity of the sales team. More sales will close and revenue will increase when the sales team has all the tools and processes in place to do so.
Using Hubspot tools, workflows, emails, sequences along with their CRM enables sales reps to work more closely with the marketing team, close a greater number of deals more quickly, and grow the revenue stream.