Summarize your main points.
Give your delivery a personable touch by having a member of your team speak on the video.
Even if your company is just beginning to dabble in marketing, you know that putting a face to your brand and conveying information in a quick and organized fashion is a win for businesses.
On top of this, video marketing allows you to create content that can be shared on both your website and your promotional channels. If your video is related to a specific page on your website, you can place the video on that page so that website visitors can grasp your content without reading the entire page—and you can share your video on your social media channels to engage with current customers and attract a new audience.
*On-site b-roll is included for companies within 1 hour of driving distance from our office in Lancaster, PA.
No matter what video package you choose, you can opt for upgrades. For instance, if you would like premium music added to Social Media Video Package #1; no problem. If you have an idea for an upgrade that isn't included on our upgrades list, tell us about it. We'll likely be able to accommodate your request.
If you're new to the world of video marketing, concepts like video strategy and terms like b-roll probably seem a little ambiguous. Here's a quick list of some of the fundamental concepts and terms we use to execute compelling video content.
A compelling promo video always has a strong strategy behind it. Video can promote your brand to a new audience, educate current customers, or even drive sales by prompting viewers to purchase a product or service. With this being said, it's important to decide what you want your video to do. HubSpot & Wistia break down how to use video in each stage of the buyer's journey to give you an idea of different ways you can use video to meet your goals. However, our team does the strategy work for you with each of our promotional video packages by collaborating on your goals and crafting a video to exceed your expectations.
After you've decided on the goals of your video through collaborating with our team, it's time to write the script for your video. It's important to take this video production step after you've decided on a clear strategy for your video to ensure that your video script aligns with your goals. Our team handles the scriptwriting for you with video strategy and your creative vision in mind.
B-roll is supplemental footage meant to enrich storytelling and retain viewer interest. Obviously, you don't want your video only to be footage of one person talking for 2 minutes straight. Instead, you want to keep your viewers engaged with extra video footage (b-roll) throughout your promotional video. Examples of this could be footage of your product, your facility or warehouse, or your team members collaborating.
Lower thirds are animated text that are placed over your video to entertain and direct the viewer's attention. This text is typically placed in the lower area of the screen, although text over a video isn't restricted to this area. The purpose of adding text throughout your video is to help the viewer follow along with what you're saying and with the goal of your video. Lower thirds can also display employee names and job titles to give the viewer context for who is speaking.
Adding your company's logo to your promotional video is a no-brainer. However, a static logo doesn't always catch a viewer's attention. That's why professional companies always animate their business logos in their promotional videos—to make their logo and brand come to life, and leave a lasting impression on prospects customers.