There are so many things for you to worry about, and when your team starts spitting out words like "link building" and "organic search engine rankings," your inner Grumpy Cat appears with a hard frown, muttering, "SE—NO."
We get that. Search Engine Optimization (SEO) is complicated stuff. Popular search engines like Google are always changing their algorithms, and unlike making a sale where you have a final result, SEO has no clear-cut finish line.
You can do many things to spruce up your website, but at the end of the day, you may feel like you're spinning your wheels and getting nowhere.